How Disney Built America S01E04 · Now Available in Stores

Overview

Amidst financial troubles, Disney hires an ingenious marketing whiz who helps them figure out how to bring their beloved characters off the screen and into the hands of millions. Mickey becomes the first celebrity face to grace a cereal box and from there, the licensing of Disney products becomes a lucrative industry and the gold standard for multimedia corporations all over the world.

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Episodes

1. 1 1. The Birth of Mickey2024-04-28 · 41mA struggling cartoon studio creates one of the most recognizable characters in the world. Mickey Mouse begins as a pencil sketch, and through a journey of failure, betrayal, innova
2. 2 2. Dawn of The Animated Blockbuster2024-05-05 · 41mFacing soaring costs, mounting criticism, and a tight deadline, Walt Disney pushes the limits of technology to create the first full-length animated feature film. It's Disney's mag
3. 3 3. Destination Disneyland2024-05-12 · 41mWalt Disney overcomes immense obstacles to create the first Theme Park, where instead of thrill rides, he gives the visitor an immersive journey into a story, like the experience o
4. 4 4. Now Available in Stores2024-05-19 · 41mAmidst financial troubles, Disney hires an ingenious marketing whiz who helps them figure out how to bring their beloved characters off the screen and into the hands of millions. M
5. 5 5. Creating a New World2024-06-02 · 41mAgainst all odds, Disney turns 27,000 acres of muddy Florida swampland into the world's largest and most visited Theme Park. It began in secret as "Project X," and after being dogg
6. 6 6. The Marvelous World of Disney2024-06-09 · 40mFor nearly 70 years, Disney has pushed the boundaries of art and science through the work of a team of dreamers, designers, and builders known as the "Imagineers"; a look at the st