LuLaRich (2021)
A four-part docuseries that chronicles the unraveling of LuLaRoe, the billion dollar clothing empire accused of misleading thousands of women with their multi-level marketing platform.
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Episodes
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1
1. Start Up2021-09-09 · 45mMeet Mark and DeAnne, the founders of LuLaRoe - the legging company that went from explosive startup to four-alarm corporate wildfire. They share their life stories up to the found
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2
2. Show Up2021-09-09 · 45mLuLaRoe goes corporate. Employees at “home office” recount the bizarre company culture. Demand explodes and LuLaRoe onboards retailers at breakneck speeds. The “leadership compensa
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3
3. Blow Up2021-09-09 · 45mLuLaRoe’s wacky culture turns toxic. Sexism, body shaming and gaslighting become hallmarks of the company. Retailers suspect they are in a cult. At the same time, the clothing qual
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4
4. Toe Up2021-09-09 · 45mLuLaRoe buckles under the weight of complaints and accusations. Retailers leave in droves. Dozens of entities file lawsuits, including the state of Washington. LuLaRoe is a small f
Cast
DeAnne StidhamSelf - Founder Lularoe
Mark StidhamSelf - Founder Lularoe
Stella LembergSelf - Former Lularoe Retailer, Sponsor
Lauren Covey CarsonSelf. Former Lularoe Retailer, Trainer
Derryl TrujilloSelf. Former Lularoe Home Office Employee
Roberta BlevinsSelf. Former Lularoe Retailer, Trainer
Iliana EstarellasSelf. Former Lularoe Designer
Courtney HarwoodSelf
Sam SchultzSelf. DeAnne's Nephew, Former Lularoe Events Director
Becca PeterSelf
Kenny BradySelf. DeAnne's Son
Jordan BradySelf
Jill DrehmerSelf. Lularoe Retailer, Trainer
LaShae KimbroughSelf. Former Lularoe home Office Employee
Images
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