The Apprentice S17E04 · Brighton Discount Buying
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Overview
The candidates are sent to buzzing Brighton and Hove, one of the fastest growing cities in the UK. Here, amongst the bustling streets, the candidates must secure and negotiate nine items synonymous with the area. The team that secures the most items at the lowest prices, wins. Then, back in the boardroom, it’s rock bottom for another candidate.
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1. Antigua Tourism2023-01-05 · 59mLord Sugar’s search for a new business partner is back, and this year’s 18 candidates kick things off on the magnificent Caribbean island of Antigua. Under the watchful eye of Baro
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2. Bao Buns2023-01-12 · 59mFor week two, the candidates are summoned to Hutong at The Shard in Central London. Lord Sugar reveals that they will be manufacturing savoury bao buns to punt to the public and a
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3. Cartoons2023-01-19 · 59mWeek three and the candidates are summoned to London’s Regent Street Cinema for an exclusive screening. Lord Sugar reveals they must create a new preschool cartoon aimed at two-to-
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4. Brighton Discount Buying2023-01-26 · 58mThe candidates are sent to buzzing Brighton and Hove, one of the fastest growing cities in the UK. Here, amongst the bustling streets, the candidates must secure and negotiate nine
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5. Electric Motorbike Advertising2023-02-02 · 59mThe candidates are tasked with branding an electric motorbike and creating an advertising campaign before pitching to a panel of experts.
Passionate about motorbikes, one project
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6. Dubai Corporate Hospitality2023-02-09 · 59mIt's week six, and the candidates jet off to the cosmopolitan city of Dubai. Here they must put on a corporate away day for two international clients based in the city.
While one
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7. Children's Lunchbox and App2023-02-16 · 59mIt's week seven, and the candidates must design a new lunchbox aimed at six-to-eight-year-olds, along with an app to encourage healthy eating.
For one team, a clear vision helps t
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8. Immersive Event2023-02-23 · 59mIt's week eight, and the candidates' task is to host immersive events in Shropshire. They must sell tickets, book entertainment and organise food and drink. The team that produces
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9. Male Beauty2023-03-02 · 59mFor week nine, the candidates must design a new men’s skincare product, then pitch it to industry buyers. For one team, wrangling over a recipe leads to a disastrous skin-staining
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10. Dog Food2023-03-09 · 59mFor week ten, the candidates are tasked with creating and branding a new dog food before pitching to major retailers.
In the kitchen, one team wrangles with their recipe, making a
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11. Interviews2023-03-16 · 59mIn the penultimate episode, some familiar faces return as the final five entrepreneurs and their business ideas are interrogated by Lord Sugar’s trusted advisors. A deep dive into
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12. The Final2023-03-23 · 59mThe two finalists go head-to-head one last time to become Lord Sugar’s new business partner and win his £250,000 investment.
With the help of some familiar faces, they must launch