The Apprentice S20E04 · Advertising Water

★ 6.0 Air date: 2026-02-19 58m

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Overview

The candidates must tap into the bottled water market to create a TV advertisement and a social media campaign, but watered-down branding and wishy-washy ads mean a candidate is filtered out.

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Episodes

  1. 1 1. Hong Kong2026-01-29 · 1h 4mLord Sugar’s business hopefuls jet off to Hong Kong on a mission to secure nine items at knock-down prices. In the boardroom, the boss is back and the firing finger is fully loaded
  2. 2 2. Children’s Story2026-02-05 · 59mOnce upon a time, 18 candidates were tasked with creating a story book. Unfinished illustrations and a stinky storyline mean the fairy tale is over, and another candidate is fired.
  3. 3 3. Chicken v Egg2026-02-12 · 58mWeek 3, and it's chicken v egg. The candidates race to turn ingredients into a profit, but ruffled feathers and picky eaters spark drama in the boardroom.
  4. 4 4. Advertising Water2026-02-19 · 58mThe candidates must tap into the bottled water market to create a TV advertisement and a social media campaign, but watered-down branding and wishy-washy ads mean a candidate is fi
  5. 5 5. Flowers2026-02-26 · 58mThe candidates turn petals into profits, selling flowers to the public and corporate clients. But a bunch of problems lead to a pruning in the boardroom.
  6. 6 6. Egypt2026-03-05 · 1h 1mThe candidates head to Egypt to put on corporate away days. One team heads to the desert but ends up having a bumpy ride, and the rest run a lagoon tour which is anything but relax
  7. 7 7. Gamified Fitness2026-03-12 · 58mIt's week 7, and the candidates take on virtual reality fitness. They’re tasked with building demos and brands before chasing investment. In the boardroom, for one team, it’s game
  8. 8 8. Discount Buying: Take Two2026-03-19 · 58mIt's week 8, and the candidates are sent to the Isle of Wight to secure nine items for the best price. A last-minute dash to the finish sets up a close race in the boardroom.
  9. 9 9. TV Selling2026-03-26 · 59mIt's week 7, and the candidates take on TV selling, selecting products which they hope will win over the nation before selling their socks off on a TV shopping channel.
  10. 10 10. Pet Product2026-04-02 · 57mWeek 10 sees the candidates unleashed on the pet industry, creating products, crafting campaigns and pitching for sales. In the boardroom, for at least one candidate, it’s walkies.
  11. 11 11. Interviews2026-04-09 · 58mIt's week 11, and the final five candidates must pass a gruelling round of interviews with some of Britain’s toughest interviewers. But only two can make it through to the grand fi
  12. 12 12. The Final2026-04-16 · 59mIt's week 12, and the finalists must launch their businesses to a roomful of industry experts before Lord Sugar finally decides who will become his next business partner.