The Fashion Fund S03E05 · The Kate Spade Marketing Challenge

Air date: 2016-03-24

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Overview

Designers get a crash course in experiential marketing at the Kate Spade headquarters. They are challenged to create an immersive marketing event with little time and money to present to a critical panel of judges. Anna Wintour and Mark Holgate visit Rio and Aurora's studios to see their businesses up close.

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Episodes

  1. 1 1. Portfolio Submissions2016-02-25After months of preparation, designers from across the country submit portfolios to try to become a Vogue/CFDA Fashion Fund finalist. Anna Wintour, Diane Von Furstenberg and the se
  2. 2 2. Choosing the Final Ten2016-03-03The judges deliberate and decide on the top 10 finalists for the Vogue/CFDA Fashion Fund. CFDA CEO Steven Kolb delivers the good news. Anna Wintour reveals details about the grueli
  3. 3 3. First Impressions2016-03-10The pressure is on as the designers prepare for the their first challenge, "5 Looks in 15 Minutes." Meanwhile, industry leaders evaluate the designers' current businesses, pouring
  4. 4 4. 5 Looks in 15 Minutes2016-03-17Designers present "5 Looks in 15 Minutes" representing their collections past, present and future. They're put on the spot as the judges ask hard-hitting questions about their bran
  5. 5 5. The Kate Spade Marketing Challenge2016-03-24Designers get a crash course in experiential marketing at the Kate Spade headquarters. They are challenged to create an immersive marketing event with little time and money to pres
  6. 6 6. Women's Fashion Week2016-03-31It's Women's Fashion Week and all eyes are on the designers. Some produce elaborate runway shows and presentation. Anna visits Thaddeus' studio and challenges him to create a women
  7. 7 7. Vogue Magazine Shoot2016-04-07Designers are given a once-in-a-lifetime opportunity to be showcased in a star-studded Vogue magazine shoot aside Kendall Jenner, Gigi Hadid and Nick Jonas. Designers are presented
  8. 8 8. Fossil Design Challenge2016-04-14Designers present their final looks for the Fossil Design Challenge inspired by cultural events from Star Wars to Burning Man to Broadway. Selby Drummond, Vogue accessories editor,
  9. 9 9. Instagram Challenge/LA Fashion Show2016-04-21The designers head to LA for the final challenge of the competition, the Instagram Challenge. The designer's lines are presented at The Vogue/CFDA Fashion Show hosted by Kim Kardas
  10. 10 10. Winner Announced2016-04-28Diane Von Fursternberg and the selection committee make final site visits to the designers. The judges deliberate and fight for who they believe can become the next great American