The Toys That Made Us S01E04 · G.I. Joe

Overview

Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.

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Episodes

1. 1 1. Star Wars2017-12-22 · 52mA small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.
2. 2 2. Barbie2017-12-22 · 45mInspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.
3. 3 3. He-Man2017-12-22 · 47mCreators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.
4. 4 4. G.I. Joe2017-12-22 · 46mCredited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.